Changing the story (from sparknow.net)

This is the first time I got the chills for a car advert.

I have spent the last four weeks learning more about stories and story telling in the work place, drama and theatrical stories and how these can be incorporated into the corporate environment. Stories shape an idea or concept into something that can be understood by everyone. Stories create an identity, stories facilitate exchange of ideas and stories can help someone or something change the way they are perceived in the world.

Watch this ad for an illustration of how stories are tools for changing identity.

http://www.youtube.com/watch?feature=player_embedded&v=SKL254Y_jtc